Video: Ford’s Honest, Brutal Anti-Bailout Commercial
For the past few months, Ford has been running a provocative ad series depicting real Ford customers in press conferences, answering questions about why they bought Fords. Despite the fact that the reporters are obviously actors, the ads stand out from the usual car ad and humanize Ford through the people who buy their cars.
This one stands out for his brutal, and very effective, swipe at the other car manufacturers — the ones that took government bailout money to stay alive, while Ford chose to stay on its own feet.
REPORTER: Chris, was buying American important to you?
CHRIS: I wasn’t going to buy another car that was bailed out by our government. I was gonna buy from a manufacturer that’s standing on their own, win, lose or draw. That’s what America’s about is, taking the chance to succeed and understanding when you fail, that you’ve gotta pick yourself up and go back to work. Ford is that company for me.
A thousand times, yes. That is a great ad.
Too bad Ford’s CEO has gotten in bed with Obama to raise your gas taxes.
Ford may not have taken bail-out money, but how is a car (Fusion) assembled in Mexico and made form 80% non-American parts an “American” car?
And how is a car assembled in Marysville, Ohio with mostly American parts a Japanese car?
Exactly. Despite this ad, which is great, my next car is still going to be a non-union built American made Toyota.
And my neighbors and friends thank you for that. They put a lot of work into those trucks.
Ford, as we speak, is building a $1 billion plant in India. So much for loyalty to Ford.
To build car for the market in INDIA.
(Here’s a dime: buy a clue)
LOL!!!! There is NOT ONE car that is from beginning to end product completely made in America!
Coming to a highway near you, out of control cars due to stuck gas pedals!
A line memorized from an Obama stooge with one talking point and a stuck-open mouth.
I just had a flashback of that ad that Chrysler ran in the 80′s with Lee Iacoco doing the (self-promoting) narrative that, “In a recent test, percent of people surveyed chose the K-Car over the Honda Civic”.
Turns out it was 100 CAREFULLY chosen older (50+) folks who had never owned a non-American car, and who had driven the cars for all of two hours. So, what are the Civic vs. K-cars numbers today?
Wouldn’t you love to see the rest of that press conference?
I’ve been waiting for something like this, but figured that the suits at Ford didn’t have the cojones to do it.
***
Nice car company you got there. Shame if something were to happen to it.
-Eric Holder
“when you fail, that you’ve gotta pick yourself up and go back to work”
This is extremely misleading. I’m surprised you take it a face value. The truth is not pretty.
When you fail you default on your contracts and renege on your obligations to suppliers, customers, and employees. You file for bankruptcy and go back to work more efficient and more profitable and with a reputation for lying, cheating, and stealing.
If you take a government bailout you maintain your inefficient business practices, meet all your financial obligations with honesty and integrity, return nothing to the tax payers who bailed you out, and go bankrupt during the next recession.
If you take a government bailout you maintain your inefficient business practices, and your inefficient, overpaid work force – meet all your financial obligations with honesty and integrity, Obama says mere bondholders aren’t financial obligations – return nothing to the tax payers who bailed you out, Well! got one right! – and go bankrupt during the next recession.
He’ll spend more money on something. More spending coupled with another speech. Obama is on top of it.
Taxes have two purposes. The first is obvious, to pay for the government services that we demand. But the second goes hand in glove with the first- to make the cost of government services visible to every citizen. We destroy democracy when we exempt too many people from paying taxes.
If we demand a certain level of quality in our roads and transportation infrastructure, we must bear the cost. Direct taxes on fuel is a great way to do this, and they do so fairly. Some states are toying with taxing mileage, and if those schemes include using a GPS device, that lays the groundwork to destroy privacy in personal travel.
President Clinton proposed and signed into law an increase in the gasoline tax that goes into general revenue. This is contrary to that tax being solely use based. However, just because someone proposes raising the gasoline tax doesn’t make that proposal wrongheaded. If we want well maintained roads, we must pay for them.
“If we want well maintained roads, we must pay for them.”
Yes, out of the general fund. General purposes should be paid for by general funds. Special use taxes excuse the growth of government into areas not its proper scope.
We already pay for them.
The problem is that gas taxes all too often get diverted to non-road uses, and it happens in states as different politically as California and Texas.
If they’d quit diverting gas taxes, we’d probably have enough to pave every road in America anew. But you can’t trust politicians around large sums of money.
Taxes have two purposes. The first is obvious, to pay for the government services that we demand. But the second goes hand in glove with the first- to make the cost of government services visible to every citizen. We destroy democracy when we exempt too many people from paying taxes.
taxes have two purposes
One. To punish achievers.
Two. To buy more Democrat votes
We don’t have a democracy. The United States is a constitutional republic.
I was going to buy a Ford (transport connect)a few weeks ago,
until I found out they were made in Turkey.
That’s right, the people who hate us and want to kill us.
I LOVE FORD’S COMMERCIAL, SAW IT ON TV, IT IS GREAT.
I have almost always driven Fords. General Motors has been my least favorite manufacturer and I call it “Garbage Motor Company” because of the couple of GM lemons that I have owned. So much for that. Now a point about taxes. To assure American energy independence why don’t we put a $20 per barrel tax on FOREIGN oil and completely eliminate the domestic tax on gasoline. This would stop the unfair practice of singling out gasoline for taxes while making sure that the other products made from oil paid a fair share. It would be much easier to tally while taking money away from our OPEC enemies.
GREAT Ford Ad! I’ve owned two Thunderbirds, great cars though I like my current Hyundai (made in the USA by Alabamians) better. I’d sure as hell NEVER buy anything from Government Motors.
Ford recently built the worlds leading state of the art auto factory–in Brazil. When asked why they did not build one in the US, Ford replied simply that “they wouldn’t let us”. They is government.
The “Big 3″ all received funding to move forward, Ford just received it first from private investors versus the Fed’s. Legacy costs that continued to raise overhead plus the loss taken on leased vehicles (amount depreciated on the loan versus what each chassis would actually sell for at auction) showed a loss on previous sales. This math and more, predicted the day of each crash. And each of them needed to raise capital to compete in the small to midsized car market for sustainability. The vehicle manufacturer side is only part of it. This is about Oil, so why don’t we just use what we have a hundred year supply of; CNG / LNG and actually reduce our dependency from countries that would rather harm us that help us? Yes, the CNG industry is not mature and the infrastructure is weak at best, but we already own it. Adding filling stations and converted vehicles create jobs, that create tax revenues and reduces the $37B we spent on importing oil last month alone. What if that revenue went to American companies? China’s demand on oil has grown dramatically and they’ll pay a lot more for oil than we’ll stomach, so this isn’t going away.
I appreciate, cause I discovered exactly what I was taking a look for. You’ve ended my four day long hunt! God Bless you man. Have a great day. Bye