As it turns out, the decade wasn’t all bad!

Here are a few things we remember fondly from the 1970s:


1. Department Store Gift-Wrapping

As a child I was completely enchanted by the dazzling array of bows and shiny gift wrap displayed on the wall in the gift-wrapping department at the May Company department store near my home in suburban Cleveland. The ladies were expert wrappers, with perfectly creased corners and stripes that lined up at every seam. The bows and gift cards were like icing on the tops of beautiful cakes. It was like watching magic happen before my eyes to see an ordinary salad bowl transformed into a sparkly work of art piled high with ribbon and lace. These days, most stores no longer offer gift-wrapping service (though a handful still do). More often than not you’ll be directed to the wrapping paper aisle and told to fend for you ham-handed self — explaining the exponential growth of the gift bag industry.

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