L

Leave it to Disney to find the coolest way to promote one of its Oscar-nominated films. The studio recently hosted an exclusive evening at a Bel Air jazz club in which the cast of the animated megahit Frozen performed songs from the movie while the composer of the film’s score conducted a small contingent of musicians.

“Apparently Disney didn’t realize they have a concert (hall) named after them so we’re here at this Bat Mitzvah venue,” joked Josh Gad as he kicked off an evening in which the cast of Disney’s Oscar-nominated “Frozen” performed songs from the animated hit live inside Bel Air’s’ Vibrato Grill on Sunday night.

The tribute to the songs and score from the film, which has passed the $900 million mark at the global box office, included Glad performing “In Summer,” while Menzel ended the evening with the Oscar-nominated “Let It Go.”

[...]

Kristen Bell, in particular impressed the small gathering with her live performance of “Do You Want to Build a Snowman?” during which she also sang the younger versions of her character Anna from the film, sung by others on the film’s soundtrack.

Bell was elated on stage to have been able to work on “Frozen” and become a Disney princess, a dream of hers since she was five years old.

[...]

Attending the event were “Frozen” co-directors Jennifer Lee and Chris Buck, the film’s songwriters Robert Lopez and Kristen Anderson-Lopez, Walt Disney Animation Studios and Pixar president Ed Catmull, and thesps Darren Criss, Jane Lynch and Ariel Winter.

With Frozen raking in major box office and garnering two Academy Award nominations (Best Animated Feature and Best Song for “Let It Go”), the studio billed the evening as a “love letter” to those who worked on the production. One could also see it as a test run for a forthcoming stage production, which is in the works. The timing couldn’t be more fortuitous, as Hollywood is in the height of Oscar campaigning season. Did the tactic turn the heads of Academy voters? We’ll have to see.