Over at Autoextremist, Pete DeLorenzo thinks that this new Fiat 500C commercial, which had it broadcast premier during football games this past weekend, is “quite possibly the worst automotive spot of the last decade, hands down.” He calls the ad, which features Jennifer Lopez driving, driving and singing, singing and dancing, “absolutely disastrous”. I’ll go DeLorenzo one step beyond and say that the video is quite possibly the worst automotive spot of all times. I dare you to watch it and not cringe as it makes everyone involved with the ad, Fiat, Chrysler, Lopez, and the people who actually made the commercial, look like idiots.
This trainwreck of an ad and the tie-up with JLo was apparently the brainchild of Chrysler chief Olivier Francois and the first step at rejiggering the 500′s launch. Marketing shop Impatto had been in charge of returning Fiat to American consumers’ consciousness but the agency was fired by Fiat USA in the wake of rumors about a personal relationship between Fiat brand manager Laura Soave and Impatto head Michael D’Antonio.
Note: This post has been corrected to reflected the fact that Impatto was not responsible for the commercial.
Continue reading the complete post here.
When he’s not busy doing custom machine embroidery at Autothreads, Ronnie Schreiber edits Cars In Depth and contributes to The Truth About Cars and Left Lane News
Categories: Advertising, Cars
I disagree. I submit that the Kia Hamster Robot commercial is the worst car commercial of all time: http://youtu.be/4zJWA3Vo6TU
*shudder* I thought I had blocked that one out, but, alas I remember it now. I agree- that one is the worst one of all time.
I kinda like the hamsters. I think it’s asking a bit much of my disbelief suspension functions, however. I just don’t think we can count on our future robot overlords to be moved in the slightest by giant anthropomorphic ghetto-jazzercise rodentia. Maybe in a perfect world, but…
They’re hamsters? I thought they were hood rats.
To each his own. If you’ve seen the full version, it was an effective surprise for what looked like a really good game ad, that suddenly was invaded by a car add that most people (who aren’t collecting Social Security yet) like.
Just say’in.
Gosh. I liked the hamster/robots thing and I liked J. Lo. We were just talking about how every dvr’s and then fast forwards through the commercials (I don’t have a TV). I think that the J. Lo. and hamsters would get people to not fast forward.
FIAT: Fix It Again ‘Tony! or if you prefer, “Fix It Again Tomorrow”
My last Fiat was an X-19, and it wouldn’t start in the rain. For reference, it rains a LOT in Germany.”
I came here to post this exact statement. This fiat commercial is not even in the same league of catastrophic awfulness that are those #$)#@*#) KIA commercials.
Plus it’s an ugly car too.
That’s funny, because everyone I know (including me, my wife and all our friends) and lots of people I don’t know (i.e., just about every stranger who gives us a thumbs up when we drive down main street, [town deleted,] U.S.A.), LOVE the design and think it’s beautiful. And that convertible top is fantastic…
> That’s funny, because everyone I know…and…just about every stranger … gives us a thumbs up when we drive down main street…
Right. You drive around in your 500C, getting thumbs up from everybody.
I hope Fiat is paying you well to say things like that.
No, in fact WE paid FIAT $20,500 for the privilege of owning the car.
I’m just praising it because it happens to be a great car.
But if fools want to ignore my unbiased advice, let them! I could care less!
You know that the ol’ thumbs up is a mockery, right?…
Not only ugly, it’s a Mini Cooper without any of the positives.
Saw one on the road the other day – I did a double-take as this is hands down the ugliiest car I’ve seen in modern history. There is nothing about it that is attractive. Italian designers have a keen eye for automotive beauty, but the designer of this disaster HAD to be blind.
No.
The ugliest car of modern times is (was) the pontiac aztec.
And if you disagree with me you are a car racist and closet renault driver.
I would totally drive a Renault 4.
But I love ridiculous old Eurocars.
(Contra John below, I don’t think the 500 really captures that much of the original – especially not more than the current Beetle vs. the old Type 1 – but then I liked the 600 Multipla far more anyway.)
Gonzo,
You got me there. Funny story about the Aztec – during the launch of the Aztec the GM execs were all given one for something like 6 months to use as their daily driver so that people would see it on the road and get used to it. Most, if not all, of those execs said no thank you, we’ll just continue driving what we’ve been driving. When the manfacturer can’t even get it’s own people to drive it you know you’ve got a failure on your hands.
In defense of Renault – I drove the then most ridiculous car, a Renault 5 (later called “Le Car”) 25+ years ago. Despite its shoddy construction, questionable suspension and unquestionably horrible brakes, it was actually fun – or at least I had fun with it. Say what one will about the French, their ugly designs are intriguing – one feels they must take a perverse pleasure in taking the ugly and making it strangely attractive – look at their bomber designs before WWII – wild beyond belief. At one point my dream was to move to France. Not for the food, scenery, wine, women or hygiene, but so I could buy and (possibly) operate a Citroen!
I have to agree with you on the Aztec. Hideous beast.
Wrong again. The ugliest production car ever built (and not too long ago either) was another Fiat. It was the best forgotten (and Fiat indeed wishes it to be forgotten as it was an utter failure) Multipla (or Multiblah as it’s been dubbed).
The 500, while not beautiful, is a classic design and rather charming.
Would I drive one? No. But I’m a big guy and that’s one tiny little car, with suspension that’d (if only because of the little room there is for it to move and for seats to absorb) probably cause my bad back to permanently hurt like hell.
Have you seen the Nissan Juke? The designers bypassed ugly and went directly to “Oh, you poor thing!”
Meh, I don’t like the Juke, but it doesn’t look much worse than a Santa Fe to me.
Almost as bad was another Fiat commercial that would have you believe upscale, high income younger couples would not only be caught dead in this ugly little rat trap of a car, but that they would be proud to be seen in it.
At least we get to see J-Lo’s legs while she shakes her stuff in this ad.
Another ad that gets guys yelling “Keep the car, sell me the girl!”
I’d have to say it’s in the top three or four. I would like to thank you for clarifying what the ad was for. I saw it over the weekend and thought it was a public service advertisement for defensive driving. I’d say the Kia Hamster spot is worse since it manages to be offensive on so many different levels.
Don’t forget about the Gremlin. It was soo ugly it didn’t even deserve a commercial.
And let’s not forget The Pacer. Looked like an upside-down bathtub, and had so much glass that you couldn’t cool the interior during the daytime, even during the winter.
I took my driver’s exam in a neighbor’s Pacer. Sure, it was ugly, but it had great visibility for parallel parking and three point turns.
I passed on the first try.
I think that for the car’s target market, it’s probably about right. It makes about as much sense as the Honda Civic Ninja ad- meaning NONE.
It did make me chuckle to see a little dinkus car like that pulling some evasive driving maneuvers, though.
It can pull off such driving precisely because it’s small. No massive weight keeping you going in a straight line when you want to turn a corner, quick reactions.
Of course it might be a tad prone to rolling over if you push it too hard, but that’s why there’s all those warnings about “professional drivers on closed circuit” attached
I’ve never driven a Fiat, but I’ve driven cars of similar size and they are indeed quite nimble, far more so than larger ones (especially ones the size of a Crown Victoria, which needs city blocks to make a 90 degree turn).
There was a (working from memory here) Peugot commercial with a car “transformer” robot that ends up dancing. It’s a better dancer and more interesting than Jello pez.
Why all the Hamster Hate? I think what makes the Kia hampster ad works is that they are all tongue in cheek and don’t take themselves too seriously.
– bumper.
Any Fiat ad in an American market is bound to be bizarre just by being there.
I think the Kia hamster ads were also strange, but equally offensive were the “Detroit is back” Government Motors ads.
I assumed that it was some kind of parody of what a bad Fiat commercial in Italy would look like.
I don’t think this is the worst, but that’s because I saw the “Green Police” ad, and I immediately decided that I will never buy an Audi .
Yes – Fiat didn’t put me into a blind rage with this silly ad.
Aaahh! Forgot about the Green Police commercial. That is well and truly the worst car commercial of all time (and I, too, will never buy an Audi). Fit of rage hardly begins to cover it.
Audi’s Green Police is the worst. There is no close second.
I stand corrected. The hamster commercial is now the second worst car commercial ever made. The Audi commercial with the Green Police is much worse.
Oh, those poor Brits. They are about one step away from that over there:
http://www.dailymail.co.uk/news/article-423846/Recycling-police-threaten-pensioner-1-000-fine.html
I was going to say how can we even be discussing bad car ads without mentiong the Green Police. That ad was straight out of the pages of Goldberg’s Liberal Fascism.
The Truth About Cars, to which the author is a contributor, is almost as good as Pajama’s Media if you’re an automotive/industry buff. Almost. And the ad is horrible. There is nothing to make it memorable for the purposes of ridicule, ala gangsta hampsta’s.
Even J-Lo and her busted tired dance moves can’t make that car look good.
@Everyone: Sorry, but this article and everyone who commented on it before me are just 100% wrong. My wife and I just bought a 2012 Fiat 500c. It’s the most fun, practical and beautifully-designed car we’ve ever owned. Incredibly roomy inside, great pick-up (with the 5-speed stick), and fantastic gas mileage (we’ve been getting over 40 mpg).
Those who base their opinions of the 500c on Fiat’s bad repair record from the 1970′s are in for a rude surprise. This is a GREAT car. It deserves all the awards it received in Europe over the past few years.
Oh — and anyone who disses a commercial featuring Jenifer Lopez dancing and singing — needs to have their head examined.
Not to differ with your evaluation of the car, which I haven’t yet seen on the road, but concerning the ad: I couldn’t be sure what it was an ad for. That’s a bad sign. Jennifer Lopez draws too much attention away from the car. At least, for viewers with a Y chromosome, anyway.
“At least, for viewers with a Y chromosome, anyway.”
To that I plead guilty, Francis! And I concede that my attraction to all things JLo may well have colored my evaluation of the commercial….
Again, given the target audience of the commercial, focussing on a celebrity revered by that target audience and how she likes the car (which is the message, obviously) it’s probably quite effective.
Remember this is aimed squarely at impressionable teens wanting their first car paid for by a weekend job or more likely daddy’s credit card, not reasoning adults.
The article said nothing about the virtues or demerits of the new 500C. I’m glad you like your car.
As for Jennifer Lopez, if you can call using an Autotune singing…
True, you did not dis the car itself, just the commercial. And although I think I was responding more to the comments here, I retract my suggestion that you were dissing the car.
As to the commercial itself, we’ll just have to disagree…though I concede my attraction to all things JLo may well have colored my evaluation…
It can’t be as good a car as you suggest, as the above advertisement makes it abundantly clear that the car cannot outrun someone on foot, jogging right beside you.
How on earth would you have any idea what the repair record will be for a 2012 car that you just bought? How many tanks of gas have you run though it to get your 40 mpg average.
You don’t have to see Troll to recognize his droppings
Let me repeat it slowly so that maybe you can understand it this time:
The Fiat 500 has been selling in Europe for 3 years. It has a 3-year repair track record. It has been winning awards. I don’t have to guess what its repair record in the U.S. will be because it already has a track record.
Capiche???
Correct. Same reason I had no qualms about buying a Civic Hybrid when it was first introduced here.
Were it a totally new design I’d not have purchased such a complex piece of technology, too many bugs to be worked out. But it’d been on the US and Japanese market for years, so it’s proven.
Fiat has indeed improved a lot over the last 40 years, from a brand joked to “rust in the catalogue” to a quite reliable car. The relatively low corporate lease prices here for many of their products show that clearly (repair/maintenance cost projections as well as resale value are all calculated into those prices, obviously).
I’m still no fan of them, but I’d take their products over any Korean or GM car.
“You don’t have to see Troll to recognize his droppings”
And you don’t have to see “Manners” to recognize someone who lacks them.
FYI, I have no affiliation with Fiat. I gain nothing from recommending this car, other than undeserved abuse from people like you.
Not everyone is attracted to a mega bi–h with the butt the size of Jupiter.
How much were you paid to post this?
Presumptuous, aren’t you?
WE paid FIAT $20,500.
I gain NOTHING from recommending the car here…except abuse from certain people, that is.
Here’s a second opinion from the author’s very own publication, Left Lane News:
By Mark Elias Monday, Sep 12th, 2011 @ 11:45 am
Miami Beach: An excitable foreigner driving an Escalade frantically gestures (with his hands) for me to roll down my window. He breathlessly blurts out in heavily accented English, “is that the new Italian? The Fiat 500c? The chin-qway-chento?
Sì!
That was only the beginning. From the time that it was dropped off, to various around the neighborhood errands, the newest Fiat to hit these shores has been the talk of the town. And it had big – well, actually tiny – footsteps to follow since the 500c – that’s c for cabriolet – comes just months after the 500 hardtop.
What is it?
Read the whole thing here:
Source: http://www.leftlanenews.com/fiat-500c-review.html
LLN isn’t my publication. I’m a contributor there. Again, I said nothing about the 500C as a car, I was speaking strictly of the commercial, which is indeed awful.
Agreed, as conceded above, you did not dis the car itself, just the commercial, and I retract any suggestion you dissed the car.
As to the commercial itself, we’ll just have to disagree…
I dunno, the new Prius commercial (google “Prius People Person”) is way creepy. Reminds me of a early 70′s scifi horror movie.
I know the Prius is supposedly only driven by bleeding heart libtards, but I am giving serious thought to buying one. I drove one, and it’s a fun car with good gas mileage. The only thing that has kept me from pulling the trigger is that it’s overpriced – like all the other hybrids. I still like the car, though.
Try a TDI. Bigger (I have a sportwagon), solidly built, and I average 40 mpg – with no attempt to game the mileage.
Putting all those people digitally together into a body does create something of a Giant Puppet Head effect. And given how much the left loves them some Giant Puppet Heads, I suppose the similarity may be intentional in order to target the Prius’ natural enviro-smug target audience.
Does anyone believe that JPL17 is just a commenter here? Smacks of a Fiat troll from marketing doing some damage control.
The worst thing about that commercial is that J Lo and her mom shorts jiggling at the end are the only thing that embarrassed your brand Fiat. So JPL17, go tell your bosses that despite your two troll comments here, your brand is now an embarrassment because you thought you could be oh so hip and relevant by hiring J Lo. In my opinion, she was the huge distraction in this entire performance. I am sorry you are trying to make up for it by sending JPL17 out here to do damage control. It isn’t working. Admit you were wrong and go fix it.
Actually, “You’re busted,” I have no affiliation at all with Fiat. (I’m in the music biz.) I just happen to love the car, and yes, JLo too, and felt like sharing some of that love online. Didn’t think that would get me branded as a “troll,” but go figure.
Will someone please fire “J.LO’s” agent NOW!
Introducing the “Gigli” by Fiat.
J Lo has jumped the snark.
I think the Cindy Crawford Katera commercial was worse- a cartoon duck with a Groucho thing- yeah that gad people running to the showroom.
Might have been more than 10 years ago.
The elctric car ads from GM were also bizarre- probably made id intentionally discourage leasers- as per the Electric Car documentary.
The 500 looks cool- my main problem with this ad is that the dancing is pretty lame- I mean I could (almost ) do those moves- is J Lo become lazy?
The car is ugly. The only real question is how did JLo get her substantial booty into the tiny seat? Or through the sunroof for that matter.
Seemed ok until the flash mob showed up to dance with JLo. Creepy! I have to agree with an earlier comment that the “Detroit is Back” commercials are just as bad.
It’s a much better spot if you think of it as the Mentos of car commercials.
…in fact, it might take some editing, but Fiat might actually want to try running this with the Mentos audio track.
Whats that red thing flapping around on the back of that car? Is there a dead hooker in the trunk or something?
When did auto ad stop advertising the product? I don’t think I’ve seen an auto ad that actually talked about the attributes of the car in years. They advertise the image of the car but tell you absolutely nothing about the car. This one advertises JLo. Compare that to the Bounty paper towel commercials that actually tout the product! (those are really bad too).
That commercial is just awful, no doubt–but for commercials that send me into a blind rage at the company, the GM commercials saying “Thanks for the bailout, suckers!” strike me as the absolute worst POS commercial ever made. And of course, to add insult to injury, we got to pay for those ads, too.
Does anyone think (were she not getting paid) that J-Lo would be caught DEAD in this thing. “Right this way Ms Lopez, your 500c Limo is just outside”
Film It Again Tony.
Geez… where’s Michael Jackson when you really need him?
In defense of the ad agency, the car is a turkey so they don’t have much to work with. Anyway, the worst car ads are for the Kia Soul.
The Sheeple ads were worse
The Green Police ad was worse
The new Prius ad is worse
I don’t know, I recall some pretty crappy ones from forty years ago. One with a song about how “the Plymouth Win-You-Over Beat goes on … ” I mean, WTF? That one still bugs me. But it was actually quite a change from the generic car ad of those days, which usually showed some big clunker sitting on the top of a totally inaccessible butte somewhere in Monument National Park, or driving along the beach, spraying nice corrosive salt water everywhere.
Car ads have always been just about the worst manifestation of Western culture, even worse than toilet paper ads, or bathroom porcelain in colors not found in nature. (I’m not counting karaoke, which isn’t Western.)
Those guys were struggling to lift her. NOT good for her image.
I lived in Spain for six years: welcome to the Mediterranean mind.
First, lay of the Fiat 500. Of all of the original European every man cars, the VW Beetle, the Citroen 2CV, the mini, and the Fiat 500, only the Fiat 500 is still made in a version that preserves the original’s character. The 500 is just a great looking little car with a ton of soul.
And yes the commercial is lame. But it doesn’t begin to touch the new Pius commercials with all of the creepy people making up the man figure. That commercial will give you nightmares.
This commercial answers a very important question – “What should a woman do if she is pulled out of her vehicle by a mob of men?”
Answer(according to Fiat): Start shakin’ it!!
The old Cadillac CTS commercial from 2003 was just sad. The one on YouTube isn’t the same one I saw, but it’s the same idea: show us the cool 1950s caddy with the fins, so us the blob design indistinguishable from all the other blobs, throw in Led Zep’s “Rock ‘n’ Roll,” and forget that everyone who saw that wanted the finned caddy right now.
And in your white-hot rage, forget to include the link to the Caddy commercial: http://www.youtube.com/watch?v=bSaKc_FiwNg
The “Detroit is back” ads are the worst because I helped pay for them, probably helped pay JLO now that I think about it.
This commercial makes me cringe every time it comes on. It’s just so horrible. I don’t get why Fiat is even marketing these cheap-looking nanocompact Eurocars to the American public anyway. We actually have standards when it comes to our cars. Sure some people actually choose to drive the Honda Element or the other recent victims of the ugly stick, but there’s only one demographic that has any real interest in deformed clown cars: Hipsters.
This may perhaps be a secret ploy on Fiat’s part to reduce the hipster population by selling them a vehicle that has absolutely no hope of surviving a collision with an SUV. Or a deer. Or a determined squirrel.
This is a great commercial. . . . . for India.
Most football watchers aren’t going to get past the Bollywood aspects here.
Sorry, can’t agree! I thought the ad was fun. Didn’t make me want to buy a Fiat 500, but hey, whenever you get a chance to look at J-Lo. Although I got sick of seeing it 50 times during the Patriots-Chargers game.
(For purposes of diminishing my credibility, I liked the Kia hamster ad too. Hate the “Imported from Detroit” ads.)
In a word: No. It’s a very effective ad targeted at a very specific demographic and will probably sell quite a lot of Fiats to said demographic, who would probably otherwise be blisfully unaware the 500 exists. For people like me who would rather chew razor blades than ever watch that ad again, it’s also not particularly ruinous, as I already know how good a car the 500 is (especially the Abarth) and already decided to buy one many months ago. A stupid ad isn’t going to change that. So, it’s a win/win for them.
No, the worst car commercial of all time award goes to Dodge, for this mess: http://www.youtube.com/watch?v=EcY4Di6OgWw
They quite honestly, and with no small amount of engineered drama, proclaim that their bloated, ugly, slow, entirely useless POS SUV is actually a “perfromance vehicle” about to rekindle of the American lust for speed.
I nearly pulled an Elvis on my TV when I first saw that garbage.
I’m sure they do have a demographic, but that demographic doesn’t watch football. In fact, that demographic probably doesn’t care about J-Lo and probably a large number of them don’t own TVs. A viral marketing campaign parking one of these outside of every Starbucks (or heck, behind the counter because it’ll fit) west of the Rockies would have been a much, much more effective use of their money.
The ad does a lousy job of selling the car but I like the design of the 500 a LOT. If FIAT is now building reliable cars, it’ll be a hit.
As for the worst car commercial of all time, I agree that the “Green Police” ad is far worse.
Yeah… i think that does out-do my former favorite worst commercial! Have to give the VW commercial with the exploding terrorist an honorable mention.
I think the VW exploding terrorist commercial was the worst: http://youtu.be/ePBvl_Q2oEA
Not only is JLo’s whinny voice extremely annoying, they’re ramming this commercial down out throats at least 3 times during a half hour show.
I make a point of not buying products whose commercials annoy me – just the opposite of what ad agencies think they are accomplishing.
The Infiniti roll-out ads were pretty bad. Zen stones as I recall.
THIS is the worst car commercial of all time:
http://www.youtube.com/watch?v=kdT9oURGtTc
“that demographic doesn’t watch football. In fact, that demographic probably doesn’t care about J-Lo and probably a large number of them don’t own TVs”
So they are marketing to African Islamists? Hey, wait, I’m pretty sure even they think Lopez is hot. If I was twenty and 5’6″ I’m sure I’d like the car, it’s not that bad as long as it’s well built but frankly I don’t have a lot of faith in the Italian communists.
I can’t comment on the car, having never driven one. I do, however, own the “hamster” Kia Soul, but I was innocently (blissfully?) unaware of the obnoxious Soul ad until someone approached me in the Smoky Mountains National Park (seriously) and said, “Hey, it’s the hamster car!”
However, the Fiat commercial is terrible on so many levels. What’s the product? Why should I buy the product? Will buying the car make my wife the victim of a flash mob, and suddenly transform her into a great dancer? Will it turn me into J-Lo? It’s a pointless ad — it seems to have been made for a private audience, instead of actually selling cars.
On the other hand, try this ad for the 2012 Volkswagon Passat. You’ve probably seen it: While the Imperial March plays, a kid dressed as Darth Vader runs around his house trying to move things with the force, including the family car. Inside the house, dad remotely starts the Passat, much to Darth junior’s surprise. http://www.youtube.com/watch?v=R55e-uHQna0
It’s a fun ad, and has more than 42 million views on YouTube. But is it a great ad? **Only** if it’s demonstrably led to sales. Remember the “cat herding” commercial from a Super Bowl several years before? A memorable ad, except most people could not have named the product within 5 minutes of it airing the first time.
I figure if the Top Gear (UK) guys like it – and they do – then the Fiat 500 might be worth a second look.
Of course, at 6’8″ I might have some difficulty with it… guess I’ll have to settle for the Jaguar XK.
She is too determined to be sexy. She lacks the feminine grace of a truly beautiful woman.
As for the car, what car?
Roger De Bris strikes again.
37. Bill Peschel
The old Cadillac CTS commercial from 2003 was just sad. The one on YouTube isn’t the same one I saw, but it’s the same idea: show us the cool 1950s caddy with the fins, so us the blob design indistinguishable from all the other blobs, throw in Led Zep’s “Rock ‘n’ Roll,” and forget that everyone who saw that wanted the finned caddy right now.
ABSOLUTELY! When I saw this post, I actually assumed this was the ad you were talking about. Absolutely horrible.
The Imported from Detroit were the worst – well shot and written, but it assumes absolute ignorance of what happened to Detroit.
Entire blocks are deserted, large buildings look like WWII Europe after the bombs fell, 44 percent of the adult population have a reading level that could not graduate elementary school, including school board president Otis Mathis. If your illiteracy rate rivals the Ivory Coast and Central African Republic, “Imported” is right. A car built in a crackhouse doesn’t strike me as a good choice. I guess to make Detroit inspiring, they had to take every shot they could of something that survived and film it in jump cuts at night. Somehow, they managed to fill all 30 seconds. And the spokesman is famous for screaming obscenities and death threats at his wife, mother, and whoever he’s sleeping with on tour that day. That works on some level, I suppose.
When I traded in my PT Cruiser for a Honda, I looked around the Chrysler dealer to find that they can’t do good gas mileage on ANYTHING they make. I guess if you can be taken over by Fix It Again Tony, you deserve all you get. Like the vacant lots that used to be homes, I’m sure they’ll be pushing up daisies soon enough.
FIAT = Find It Another Transmission
i’ll give the car a chance to prove itself in the u s, but average distances travelled here are much higher than europe, also major climate extremes i e florida…which, believe it or not, will tell you things about your car that none of the other states will. this is a metrosexual/girls car. not for serious drivers, everything, wheelbase, track, tires too small to be serious. buy a jetta and be happy, even though they’ve americanized it some in the latest mintage.
I like the Fiat, but I’ve always like weird-looking little cars. J-Lo, not so much.
I hate the Kia commercial because the stupid music gets caught in my head.
The Pontiac Aztec is the ugliest car of modern times to sell in the U.S.
Seriously, folks. J-Lo in short shorts. Dancing. What’s not to like?
…hey, wait a minute, there was a car in that video??
So, what exactly is it they’re selling here?
I don’t know if it’s the worst ever, but it’s certainly in the running. But then, I never did get JLo.
This looks more like a trailer for a zombie movie starring Jennifer Lopez than a car commercial
Sorry, didn’t much notice the s#$tbox car, got whiplash watching J-Lo’s a$$. First things first; like those carmel colored women, at least as a nice place to visit.
The girl knows how to do her job.
I think it’s marketed to women. who, you know, have jobs, and can make car payments? not high-paying jobs, teacher jobs, nurse jobs. not glamorous jobs. They’d want a fun car that guys notice, and they look good in, and is proportioned to them- you know, a foot smaller and forty pounds lighter than a regular guy. Throw in a lipstick in a gold case, and it’s a complete lifestyle ad.
Anyone else remember AMC’s “Hey! It’s a MATADOR! Commercial from the 70′s. Heavy Brooklyn accents, total east oats awesomeness!
Actually, a young Richard Dreyfuss played a tough New Yawk kid in a 1968 Javelin commercial. Vic Tayback is also in the same ad.
You can see it here:
http://www.carsindepth.com/?p=4071
First ad I’ve ever seen which made me swear off ever buying that brand. As for ugly, one man’s ugly is another man’s cute
- For the record though, the original Ford Contour is far and away the ugliest vehicle to ever grace the pavement.
On the other hand, the original Kia Hamster ad for the Soul is a classic. I will buy one when I need my next commuter car, and yeah the Soul is an ugly car too!
You paid over 20k for that ugly piece of garbage? Wow!!! I pity you.