Last week, I needed to buy a new Mac Mini; I zipped down to the local Apple Store. In general, the Apple Store sales people are almost too helpful — they would be, except they’re all so cute. It’s like a whole store full of geek puppies.
This time was unusual — there were no greeters at the front door, and I finally had to buttonhole someone just to get on the waiting list to talk to a sales person. After probably a 20 minute wait, I finally saw someone, bought my Mac Mini (which is a great little computer, by the way) and was gone. The next day, I got an email from Apple asking for my feedback.
I told them my story, which as a tale of retail woe is really not that big a deal.
I just got off the phone with “Franklin”, the store manager. He was very apologetic, and as a final gesture he offered me a discount on my next visit.
Compare that to IKEA, which did finally respond to the “Dante’s IKEA” article — with an email saying “Gee, that’s a shame.”