In my preteen years I tried never to miss an episode of the game show Make Me Laugh. Simple premise: Three comedians had 60 seconds each to make a contestant laugh, who was awarded a dollar a second for not laughing. I think there might have been a $100 bonus for going the whole three minutes. Comedians got national exposure, contestants got prizes, the producers didn’t have to spend a whole lot of money.
The Teatreneu Club thought it might be an amusing experiment — a sort of world first — to give willing customers an iPad equipped with facial recognition technology that captures every laugh. The iPads are attached to the seat in front and keep score of the laugh total.
The charge per laugh is 0.30 euros. The Teatreneu Web site says that there is a maximum charge of 8 euros for its latest performance, though the BBC reports that the maximum was, in the past, 24 euros.
The idea was a reaction to increased government taxes on theatrical performances, which severely hit revenue. Pay-per-laugh was a big success, with other venues copying the idea.
EU taxes are for once a laughing matter.