Having trouble selling your product? Try producing something similar at a lower cost — and giving it away. That’s what the Colorado Springs Gazette is doing:
The Gazette will launch a free, four-day-a-week newspaper on May 6 that will cover downtown Colorado Springs, Old Colorado City and Manitou Springs.
The newspaper, called Ink, will publish Wednesday through Saturday and 10,000 copies will be distributed each day to newspaper racks and stores in the three areas, said Gazette Vice President of Marketing Liz Cobb.
While the paper will consist mostly of news from the three areas, it also will include some regional daily news as well.
“It’s not an alternative paper,” Cobb said. “You can get sports and weather there also. We think this will serve the community well.”
Each edition will be up to eight pages.
A micro-size, micro-region paper? For free? It might just work.
Hat tip, Complete Colorado.