WATCH: Hillary's Effort at Hip Rebranding on SNL

Hillary Clinton continued her effort to rebrand her candidacy as more hip with fewer hard edges with an appearance on Saturday Night Live — playing a bartender who gives advice to her doppelganger, played by Kate McKinnon.


The deep postgame analysis of Clinton’s skit included an NPR breakdown of how she addressed her problems with authenticity and elitism, the timing of her verdicts on Keystone XL and same-sex marriage, her onetime perceived nomination inevitability and her age. “You give off such a young, cool vibe,” real Clinton tells faux Clinton in the skit.

There were no jokes about her email scandal and no references to her challengers — the Democratic ones, that is.

The skit opened with bar patrons talking about how Carly Fiorina could be the first woman president, as over at the counter Hillary and Huma nurse their liquor. McKinnon has portrayed Fiorina in other sketches.

The morning after the skit aired, former Maryland Gov. Martin O’Malley’s campaign sent out a Philadelphia Enquirer piece noting that their candidate seems like “the only presidential contender having any fun in a campaign of insults, the drip-drip-drip of Hillary Clinton’s email problems, and warnings of doom from the left and the right.”



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