If the news sounds a little familiar, that’s because Vox Media announced a similar deal with NBCUniversal last week. At the time, Re/code (now owned by Vox) reported that BuzzFeed had received an investment of the same size, at a valuation of $1.5 billion.
As with the Vox deal, BuzzFeed and NBCUniversal say they’ll be looking at possibilities for strategic partnerships.
Imagine having all of your least favorite in-laws over for an afternoon of the stomach flu. If anyone thought that the employers of Brian Williams, Chris Matthews and a seemingly endless cast of commies was going to stop catering to the leftist extremists in America, the Vox partnership alone should have killed that notion. While BuzzFeed isn’t always out on the progressive lunatic fringe like Vox, it certainly isn’t engaged in outreach with the middle or the right.
The upside here is that Brian Williams won’t have to lie as much with Matt Yglesias in-house.