The PJ Tatler

GAME CHANGER: Hillary's Campaign Is More Tech Savvy than in '08

IT’S NEWS BECAUSE IT’S HILLARY, YOU SEE.

Hillary Clinton is assembling a technology team that signals a significant departure from her 2008 presidential run, led by Obama veterans and geared toward recasting her analog-era image.

With the hiring of 2012 Obama campaign alumni Teddy Goff as chief digital strategist, Elan Kriegel as analytics director and Andrew Bleeker as a top outside adviser, the campaign is indicating a greater emphasis on the kinds of cutting-edge techniques that both parties now routinely use to tap into every possible fundraising dollar and seek out every available voter. Just as important, the new hires point to a candidate who’s learned from a 2008 campaign marked by its inability to harness technology to its advantage.

It is adorable that they are trying to make it seem as if a shift in approach to technology after eight years is a big deal. In an arena that changes by the second, only the Democratic front-runner could get this many words devoted to the fact that she will be doing something every other major candidate has been doing in recent years: focusing greater resources on tech.

It’s doubly adorable for the lapdogs to pretend this is completely new, given that she already had people on staff who were smart enough to get her private servers to skirt the law while she was secretary of State.

So she’s not really doing something that can be called markedly new when compared either to other campaigns or a recent professional incarnation of herself.

Yet Politico gave it a thousand words.

No bias to see here, move along…