Retailing Today reports that Hershey’s has collaborated with 3D Systems to create a 3D chocolate printer for an exhibit at Hershey’s Chocolate World in Hershey, PA. The 3D chocolate exhibit opens today.
Visitors can design, “print” and purchase their own chocolate creations.
People will also be able to see what they look like in 3D chocolate … because who wouldn’t want to see that?
The 3D printing business is projected to become a $13M industry, so it’s no surprise that the chocolate kingpin would want a chocolatey piece of that action.
“This exhibit is a great example of co-creation with consumers. They will be instrumental in shaping the future of commercially available 3-D chocolate printing,” Hershey Co.’s chief research and development officer, Will Papa, said in a news release.
If you can’t make it to Hershey’s in PA anytime soon, you can watch the 3D printer in action:
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