The PJ Tatler

Study: Labeling Foods 'Healthy' Ends Up Being A License To Pig Out

Shocked, I tell you.

People will choose larger portions of food if they are labeled as being “healthier,” even if they have the same number of calories, according to a new study.

“People think (healthier food) is lower in calories,” said Pierre Chandon, a marketing professor at the INSEAD Social Science Research Center in France, and they “tend to consume more of it.”

That misconception can lead to people eating larger portion sizes of so-called healthy foods, and therefore more calories.

Some nimrod politician somewhere will use this as an excuse to get even more involved with our dietary choices. The stupid people are forever screwing things up for those of us who paid attention in the fourth grade.