The First Lady - From Target Marketing to Ultra Ritzy Dining in One Weekend

As the world knows by now, First Lady Michelle Obama did a little shopping with jus’ plain folks at Target in Alexandria, Virginia, where an AP reporter just happened to be around to chronicle the event for the planet.


This also happens to be my Target store, (lovingly referred to in these parts as Tars-Ay.)  As a video producer, I was once tasked with shooting racks of bathing suits for a national weight loss product infomercial at this same Target – and can personally attest that video taping only commenced after numerous phone calls were made and permission was officially granted by Target management.

The point is stores like Target are very persnickety about photography, still or moving, taken inside their stores to be used for non- Target commercial purposes. (And, yes, I would classify Mrs. Obama’s husband’s re-election campaign as a non- Target commercial purpose.”)

So it appears the First Lady’s desire to shop for cheap Chinese goods along side her lowly subjects was fully planned and executed for promotional purposes with a product sell date of November 6, 2012.

Now that’s what’s called Target marketing!

But here is the ying to the yang.

The next evening, the Obama’s celebrated  their 19th wedding anniversary in my neighborhood of Old Town, Alexandria, just a few miles from Target, at a little dining establishment called Restaurant Eve.

The restaurant’s website states the following: The 34 seat Chef’s Tasting Room is Chef Armstrong’s culinary showcase. Here, Armstrong features a five, seven and nine-course prix-fixe tasting menu, priced at $120, $135, and $150 respectively.

Whoa…now that’s a meal symbolizing “America has gone soft,” with wildly expensive delicate little forkfuls of gourmet this and that, highlighted with Garden Basil from the restaurant’s own organic garden.


Whatever happened to huge slabs of rare prime rib oozing blood juices?  THAT was the celebratory meal that made America hard.

Knowing my ‘hood as I do, I can state with great certainty that Friday afternoon shoppers at Alexandria’s “Tars-Ay” do not normally find themselves dining Saturday night at Restaurant Eve. Rather, Chipotle right up the street is more likely and no doubt, a future target marketing opportunity for Mrs. Obama.

The fact that these two fine establishments were back to back on the First Lady’s weekend calendar is one of those Obama-nations where only Alexandria residents can truly appreciate the irony.

Celebrating an anniversary at Restaurant Eve (where the tab usually equals one month’s rent on a small apartment) is well within the reach of the first couple’s personal budget. And I would not be writing this snarky little piece if Michelle the Commoner hadn’t pulled that “I feel your pain” shopping stunt at Target the day before.








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