The market place has spoken … and the film version of Ayn Rand’s “Atlas Shrugged” will soon be playing at a theater near most of you.
“Atlas Shrugged” opened over the weekend on a relatively small number of screens – 299 to be exact – but ended up with the third highest box office per-screen average of any release behind “Scream 4” and “Rio.”
Not bad for an indie film with no big stars, little marketing punch beyond Tea Party-approved groups and some withering reviews.
The real test comes soon when the film expands to 1,000 theaters which should happen later this month. If the expansion succeeds, there’s a good chance we’ll see the second and third installments of what was planned as a trilogy based on Rand’s iconic 1957 text.