Creepy statist item of the day, British edition

An American friend who lives in London sent me  copy of an email he received about bicycling in the city. The communication was innocuous enough, just an announcement that they had updated their website, along with some information about the upcoming “Mayor of London’s Sky Ride.”  What attracted my friend’s attention, and mine, was the chap’s title: “Head of Behaviour Change.”

“Head of Behaviour Change,” Ministry of Transport, Bicycle Division. It would be funny if it were not Orwellian. It is, my friend observed, “very 21st Century Britain.”