News & Politics

Project Veritas: NYT Editors Admit on Camera They've Got Many More Subscribers Because of Trump

James O'Keefe, President of Project Veritas Action, waits to be introduced during a news conference at the National Press Club in Washington, Tuesday, Sept. 1, 2015. (AP Photo/Pablo Martinez Monsivais)

New York Times senior editor Des Shoe didn’t know that she was being videotaped when she spoke candidly to an undercover journalist from Project Veritas about her newspaper’s strategy of dealing with Trump… and raising revenue at the same time.

“Since the election, like you know….” Shoe said. “Speaking on, you know, for the New York Times, our subscriptions have sky-rocketed since…. I mean, they call it the Trump Bump.” When Project Veritas’ undercover reporter checked whether he heard that correctly, she answered in the affirmative and started laughing out loud.

Because, of course, it’s so entertaining, isn’t it?

This statement by Ms. Shoe was backed up by another NYT editor, Nick Dudich, in an earlier Project Veritas video. He said:

I mean honestly, Trump has driven us more business than anybody else. Anytime he says ‘failing,’ we add a boost of subscribers.

He added that “it kind of works both ways,” by which he meant that attacking the NYT improves Trump’s popularity among his base while simultaneously driving more traffic to the newspaper’s website. A win-win, if you will.

And no, Shoe and Dudich weren’t lying. In the second quarter of this year, the New York Times increased its revenue by 9.2% compared to the same period last year. That’s because of Trump — and the NYT’s war on him. As Shoe explained, the NYT isn’t even the only leftist newspaper that’s benefiting from their relentless attacks on the American president:

The Times, the Guardian, the BBC, not the Guardian or the BBC, but the Washington Post — people who have paywalls up. The main objective is to grab subscribers. You do that any way that you can.

Any way? Yes, any way. Which, of course, perfectly explains why the NYT frequently drops every semblance of objectivity in their all-consuming war on the president.