Will Digital Star Wars Soar Through the Stars or Crash into the Swamp?

https://www.youtube.com/watch?v=M_QcRPNfUuE

The force is back with us. On April 10, Walt Disney Studios, Lucasfilm Ltd. and 20th Century debut “digital” downloads” of the Star Wars saga.

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They will be looking not only to cash in, but to heighten the frenzy for a new slew of films starting this summer.

Are movie-goers again ready to travel to a galaxy far far away?

Certainly, Star Wars still has a hold on our popular culture. After all, Americans petitioned the White House to build a Death Star.

But the real magic of Star Wars was the imaginative mythology and original character-driven story lines. Reloading the franchise might be a cash cow, but it’s no more inspiring than Fast and Furious 7. If audiences are content with Xerox cinema, maybe it’s a sign we have lost our mojo–more new movies may not mean imagination and innovation are the core of American culture anymore.

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