Ed Driscoll

It's Real, and it's Spectacular

Recently, I’ve been working my way through a couple of Photoshop tutorial books, Classic Photoshop Effects and Art and Design in Photoshop. They’re sort of inversions of this classic Monty Python sketch, the Royal Society for Putting Things on Top of Other Things. In contradistinction, these books are filled with examples of how to put artwork inside of other artwork and photos, such as the mock billboard I recently did for Kyle-Anne Shiver’s “Are You Better Off” article. And when I first clicked through Moe Lane’s post to this video at Jammie Wearing Fool, for a moment, I thought I was looking at yet another Photoshopped parody billboard:

Nope, sadly, it’s real. And it’s spectacular — a spectacular fail, that is:

An embarrassing billboard spelling error on a sign meant to tout South Bend schools has been pulled.

The billboard is a digital one near the intersection of State Road 23 and Ironwood in South Bend. It went up on Thursday and was pulled Monday morning.

The billboard encouraged people to go to “southbendon.com” to check out the “15 best things about our PUBIC schools.” Obviously it was supposed to say “public”, but the “l” was left out.

Lee MacMillan said his wife first spotted it on Saturday.

“She got home and said ‘I can’t believe it said what I think it said,’ so we were out driving around yesterday and sure enough, it had that typo in it, so we took a pic and the rest is history as they say,” said Lee MacMillan.

The president of a company called “the Blue Waters Group” told WSBT-TV the mistake was not made by the city or the schools. He said the ad was proofed by 4 people and the typo got by all of them.

But then, not too long ago, we linked to these school house spelling horrors:

So are these sorts of scholarly spelling errors increasing, or are we simply discovering more of them via the Web and the Blogosphere?

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