Ed Driscoll

A Chart To Remember

q1_2009_newspaper_ad_sales_rate

This is your captain speaking: Do not rush for the lifeboats…women, children, red Indians, spacemen, and a sort of idealized version of the complete Renaissance man first! At Commentary, Peter Whener writes:

Alan Mutter provides an arresting chart on quarterly newspaper ad sales since 2006. According to Mutter, “In the worst quarter in modern history for American newspapers, advertising sales fell by an unprecedented 28.3% in the first three months of 2009, plunging sales by more than $2.6 billion from the prior year.” This only confirms what we all know: we are in the midst of historic transition in journalism. We are seeing Schumpeter’s “creative destruction” at work, in newspapers all around America, and it’s not at all clear what will eventually emerge from it.

In the meantime, “I think you’re going to see all across all media now that positivity is the new black, in a sense” — except when it isn’t, of course.