Ed Driscoll

Bringing New Meaning To The Word "Typecasting"

In a brief slide show, the BBC explains which fonts are chosen for which movie posters and why.

Many fonts are chosen to perform workaday service on movie posters. But only one has gotten the offer to star in a movie of its own:

(Found via a Google search on “Helvetica Postrel“, which, speaking of movies, has quite a Damon Runyon-esque ring of its own.)