Ed Driscoll

How To Manipulate Newspaper Circulation

Stephen Frank of California Political News and Views explains all:

If you were an advertiser, would you pay for people who read newspaper stories on line, without your ad?

1. Newspapers are losing paid circulation of the hard copy paper.

2. One way to up the numbers is to make believe that someone reading a story on line has read the whole newspaper, including the ads.

3. This is transparently phony and the advertisers must believe the numbers are even lower than reported.

4. Nothing wrong with reporting the “hits” on a papers web site, but that is different from those who get ink on their hands reading the paper.

Is this another example of the mainstream media trying to fool the public? What do you think is the cause of the newspaper losing circulation?

As I’ve written before, just imagine the teeth-gnashing stories that newspapers would run if GM, Wal-Mart, et al were caught cooking the books like this.