The Legacy Medium Is The Message

In 1990, Jeane Kirkpatrick wrote:

I believe that it is terribly important that the same principles that concern limitations of arbitrary power apply to the media and in the domain of culture. It is very important to realize that the electronic media, which provide mass audiences, have made our culture much more manipulable than it ever was in the past. Typically, historically, cultures have been slow to change. Ideas about what’s real, what’s important, and what causes what, change very slowly in history. They are grounded in the experience of peoples, and respond only to additional, cumulative experiences of peoples.

With the rise of electronic media, the possibility of deliberate manipulation of culture has been magnified ten zillion fold.


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