Had a fun telephone interview with Hugh Hewitt earlier today on the subject of blogs and small to medium-sized business for an upcoming article (details to come). As I told him, when I first read Blog, I was quite surprised at what a business-oriented book he had written.
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Expect many, many small businesses to incorporate weblogs into their marketing strategy–if only to get themselves into their clients’ consciousness more frequently (to generate additional sales and referrals), while saving a fortune on postage.
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