Ed Driscoll

Blogs and Small Business

Had a fun telephone interview with Hugh Hewitt earlier today on the subject of blogs and small to medium-sized business for an upcoming article (details to come). As I told him, when I first read Blog, I was quite surprised at what a business-oriented book he had written.

Expect many, many small businesses to incorporate weblogs into their marketing strategy–if only to get themselves into their clients’ consciousness more frequently (to generate additional sales and referrals), while saving a fortune on postage.