Ed Driscoll

ARE THESE GUYS NUTS? Electrolux

ARE THESE GUYS NUTS? Electrolux is introducing a competitor to the Roomba. Except unlike the Roomba, which for many is a fun $200 impulse buy, the Electrolux EL520A Trilobite Robotic Vacuum sells for $1800.

Unlike the Roomba, it uses mapping software, so there’s less tear-assing into walls and furniture. But still, I think Roomba’s set the price point, and it’s hard to see Electrolux’s competitor catching on until–and unless–the price drops considerably.