Trump: The Sweet Smell of Success
Ivanka Trump’s signature perfume is a best seller on retail giant Amazon.
Ivanka Trump Eau de Parfum Spray For Women ($34 for a 3.4-ounce bottle) was No. 1 on Amazon’s list of bestselling fragrances and perfume for at least the sixth consecutive day. One reviewer wrote: “I normally buy this at Nordstrom. But now that I heard they will not carry it anymore, I was happy to find it on Amazon.” (Radha Beauty Aromatherapy was at No. 2 on Amazon’s list.) The recent success of Ivanka Trump’s perfume on Amazon, particularly after her products were dropped from other stores, suggests the “resistance economy” to boycott products associated with the family of President Trump can help a brand as well as hurt it.
The success of Ivanka Trump’s perfume on Amazon suggests the ‘resistance economy’ to boycott products associated with the family of President Trump can help a brand as well as hurt it.
Nordstrom Inc. said earlier this month that its own widely reported decision to cut Ivanka Trump’s fashion brand from its lineup was also purely a business decision and not based on protests like the #GrabYourWallet campaign. The company said sales of Ivanka Trump footwear and apparel fell 32% last year. “Each year we cut about 10% and refresh our assortment with about the same amount,” the company told MarketWatch. President Trump tweeted in response: “My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!”