Many fans anticipated that Disney would release a new trailer for the highly anticipated Star Wars: The Force Awakens at their propriety convention D23, which commences this weekend. The belief was bolstered by the absence of a trailer at the recent San Diego Comic Con. However, those expectations were smothered by director J.J. Abrams in an interview with Entertainment Weekly:
“It is true, we are showing no footage, behind the scenes or otherwise. In the fall, there’ll be a trailer.”
While fans may be disappointed, the decision makes sense from a marketing perspective. The two teaser trailers released thus far have done their job, generating widespread buzz and fueling anticipation for the December 18th release. A third trailer now would serve little purpose. Better to spike interest closer to the film’s release. Besides, how much more of this movie do we really want to see before we see the actual movie?