If you love movies and everything about them, you owe it to yourself to follow AMC Movie Talk, a daily web show headlined by AMC Movie News editor John Campea and a rotating cadre of entertainment experts. As marketing moves go, you would be hard pressed to come up with a better way to develop brand loyalty for a theater chain than feeding fans a steady stream of incisive commentary about every movie news tidbit that comes across the wire.
More than that, what I really appreciate about AMC Movie Talk is the insight consistently offered into the business side of the industry. Campea and company are fans like you and me, and that comes across in how they regard the films they discuss. But they are also industry professionals, and therefore bring a perspective to the process that most people lack.
The above clip highlights one such moment. A viewer writes in to ask the AMC Movie Talk crew why celebrities charge fans for personal appearances, autographs, pictures, and the like. The emailer writes:
Most of them have millions of dollars already from their work. I don’t see why they charge their fans to meet them, because it seems like it’s done out of pure greed. [Punctuation added.]
The response from around the AMC table lands right on point. Campea cuts to the chase, noting that actors and other celebrities take time and attention away from other activities which they value in order to meet fans at public appearances. “Everybody who’s not a millionaire thinks that people who have money should do everything for free… But if we’re really rational about it, I don’t think that’s the case.”
Film director Jon Schnepp points out the folly of assuming that every celebrity must be a millionaire. Even considering the few that are, does their wealth grant fans some claim upon their time and attention?
Commentator Miri Jedeikin adds that these public appearances where celebrities interact with fans factor into their job. It’s an aspect of their profession for which they ought to be compensated, provided the demand exists to pay for their time. In fact, charging for meet and greets helps control the demand. “Imagine if it were free,” Jedeikin says. “The line would be five days long.”
It’s one of those interchanges which demonstrates that Hollywood proves far more conservative and rights-affirming in their daily practices than in the fashion of their expressed politics. The emailer’s angst at celebrities getting paid for meet and greets jives well with the rhetoric of the radical left who believe people with ability ought to work for free in the service of perceived need.
If you watch AMC Movie Talk long enough, you’ll encounter this kind of stealthy, countercultural conservatism on a regular basis. It may not be intended as such by Campea and company. But it proves immensely satisfying nonetheless.