I’m generally not much for pop music — especially of the bubble gum variety — but the innovative, Michel Gondry-directed music video for Kylie Minogue’s 2001 “Come into my World” makes an already-catchy tune even more addictive:
I think the reason why I like the video so much (apart from its bold, single-take technical achievement) is the way order and chaos are balanced. As the video progresses the scene’s background grows increasingly frenetic as doubles, triples, and quadruples of characters must share the same frame. But all the while the bouncy, electronic beat and simple lyrics remain steady and consistent. The world might seem sometimes like it’s collapsing around us and the madness multiplying. But each of us is capable of controlling how we respond internally. We don’t have to be blown back and forth by whatever new challenge or uncertainty confronts us today.
(P.S. This video and other really cool Gondry-creations are available on Director’s Series, Vol. 3 – The Work of Director Michel Gondry.)