'70s Pop Superstars ABBA Reveal The Truth Behind Their Outrageous Signature Look


Sometimes musicians make decisions that seem to run counter to rock and roll. Björn Ulvaeus, one of the masterminds behind the ’70s pop group ABBA, has revealed in a forthcoming book that their over-the-top fashion choices were not as much about looks as one might believe.

The glittering hotpants, sequined jumpsuits and platform heels that Abba wore at the peak of their fame were designed not just for the four band members to stand out – but also for tax efficiency, according to claims over the weekend.

Reflecting on the group’s sartorial record in a new book, Björn Ulvaeus said: “In my honest opinion we looked like nuts in those years. Nobody can have been as badly dressed on stage as we were.”

And the reason for their bold fashion choices lay not just in the pop glamour of the late 70s and early 80s, but also in the Swedish tax code.

According to Abba: The Official Photo Book, published to mark 40 years since they won Eurovision with Waterloo, the band’s style was influenced in part by laws that allowed the cost of outfits to be deducted against tax – so long as the costumes were so outrageous they could not possibly be worn on the street.

Complaining about taxes is as much a part of rock as partying and heartache – from the Beatles’ anthem “Taxman” to Adele’s rants about tax rates in the UK, musical artists have made public their feelings about paying high taxes for years. Ulvaeus’ admission ups the ante in a certain sense. Who knows? Maybe we’ll start to hear more admissions from musicians on what they’ve done to claim deductions and find loopholes. I guess in some ways rock stars are just like the rest of us.