(Contd. from Pt. I)
Chronicling the creeping demise of Diversity™, Equity™, and Inclusion™, otherwise known as institutionalized racism.
Ultra-Woke Target™ caves, rolls back DEI
While Walmart and other corporations folded, along with the entirety of the federal bureaucracy thanks to Trump’s merciless executive pen, Target was one of the large remaining corporate holdouts clinging to the DEI sinking ship.
No more.
PJ Media’s Sarah Anderson had this story covered recently.
Via CNBC (emphasis added):
In a memo sent to its employees, Target [said] it will end its three-year DEI goals, stop reports to external groups like the Human Rights Campaign’s Corporate Equality Index and end a program focused on carrying more products from Black- or minority-owned businesses.
The retail mega-chain will also, per reporting from Robby Starbuck, no longer sell transgender paraphernalia marketed to children for Pride™ month. We’ll see if that sticks when June rolls around.
White House anti-DEI hire CLEANS HOUSE
Matt Margolis covered Karoline Leavitt’s first briefing as the Trump administration’s spokeswoman.
As you may have seen, I followed and reported on the Brandon entity’s DEI puppet extensively over the past four years.
Related: KJP vs. English: White House Diversity Hire’s Reading Problem
As a general rule, I don’t have much in the way of respect or expectations of excellence from White House Press Secretaries, whose job, regardless of party, is definitionally to distribute regime propaganda.
But I have to hand it to new Trump Press Secretary.
She reiterated the new administration’s refreshing respect for alternative media and freedom of speech after four years of censorious chicanery by the Brandon regime, humiliated the legacy media to their faces for their nonstop lying for decades, and announced in no uncertain terms that business as usual in the briefing room was over — all with a grace and poise that I’m not sure has ever been seen in a press secretary.
Really impressive stuff, and in such stark contrast to her predecessor that she indicts DEI simply by virtue of her performance.
The ‘revenge of the Experts™’ backlash brews
Like any industry — albeit a parasitic one entirely propped up by various machinations of the state — DEI isn’t going to just fade into obscurity without a fight.
It was during the pandemic that the media began pounding the “Trust the Experts™” drum and, accordingly, citing so-called experts to lend the veneer of legitimacy to their propaganda — without, in journalistic malpractice, ever revealing these alleged experts’ conflicts of interest on any given topic, which are often quite glaring.
Related: Diverse Fat Activist Gets Paid to Lie to Children About Nutrition for Corporate Profit
In that vein, corporate state media has been pumping out pro-DEI articles and videos lately in which they, over and over and over, cite “experts” in the field of DEI without mentioning that all of these people have a vested interest in keeping the gravy train going.
From “Trump's missing the point on DEI and meritocracy, experts say,” Via ABC News (emphasis added):
DEI initiatives -- like implementing accessibility measures for people with disabilities, addressing gender pay inequity, diversifying recruitment outreach, or holding anti-discrimination trainings -- are intended to correct discriminatory organizational practices, experts say.
DEI experts argue that diversity, equity and inclusion initiatives are "on the path of creating more merit-based companies, more merit-based firms," Foldy said, aiming to ensure that qualified people of all backgrounds have an "equal chance of being hired; you're going to be paid the same as employees at comparable levels."…
Amri Johnson, a DEI expert and author, told ABC News that the ideal of meritocracy operates under the assumption "that opportunities are fair." Today, studies across industries continue to show that discrimination against a person's race, gender, disability, sexual orientation, military background, or other factors continues to permeate the job market.
How’s that for a hustle: you conjure in industry out of thin air, declare yourself an “expert” in it with a made-up accreditation, and then allegedly respectable news media will simply parrot your talking points as if they are authoritative!
