The lesson today is that there is no limit to the demands of Social Justice™. Even if a company caters to #bodypositivity activists and their absurd ideology and launches special apparel lines using three times the amount of fabric it takes to make normal human-sized clothing with no additional markup, it’s still not enough to satisfy them.
Give a mouse a cookie, etc.
Via Buzzfeed (emphasis added):
Corporate misuse of the term "body positivity" is nothing new, but Fashion Nova's latest campaign may just be its cringiest peak.
"Breaking News: Fashion Nova's Body Positivity Campaigns Are Going Viral," the Instagram carousel post reads, featuring women who all have the same body type in slightly different sizes…
The main image used to promote this "body positivity campaign" appears to feature the "Aubrie Gems 2 Piece Bikini," which goes from XS to XL. According to Fashion Nova's size guide, this is from a 32A to a 40D i.e. not plus-size.
The largest model used in the post is a 1X, but the bikini she's modeling — the "She Sells Seashells 2 Piece Bikini" — is only available for purchase in sizes XS to XL*. The same is true of the "Island Wonder 3 Piece Bikini Set" which the 1X model also advertises…
"Body positivity" is a term that brands and social media love to dilute, but we owe it to the Fat Activists fighting for liberation for decades. As National Association to Advance Fat Acceptance Chair Tigress Osborn put it, "If together doesn’t include the fat people and Black people who made Body Positivity possible — as well as other marginalized bodies — it’s not Body Positivity at all."
And they should feel antsy, because they are holding on to their delusions as a collective group of self-deluded individuals by a hair, their unreality-based group identity threatening to unravel at any moment as reality creeps back in and they can’t plug the holes in the dam with their belly fat any longer.
They, therefore, tend to get super angry when anyone on the #bodypositivity plantation loses weight and no longer needs the coping mechanism masquerading as a brave and stunning subculture to assist them in their denial of reality — that reality being that being morbidly obese sucks, and no one finds it attractive outside of a tiny fringe of weirdos with erotic fetishes for it.
Related: ‘Body Positivity’ Activist Claims ‘Obesity’ Is a Fatphobic Slur
Via Cosmopolitan (emphasis added)
It’s starting to become increasingly apparent how many people and brands were simply using body positivity and curve-washing as zeitgeist-y marketing ploys. If it’s any indication of what’s to come, many influencers—who previously used body positivity to build a career and land brand deals—are coming right out and telling us how they really feel. Over the past few months, I’ve seen some of my fellow fat content creators getting weight loss surgery or clamoring for newly FDA-approved weight loss drugs like Ozempic, Wegovy, and Mounjaro. It’s painful to see people carelessly abandoning the body positivity and fat liberation movements that they built communities on, diminishing the change we’ve worked so hard to catalyze.
I study the wildebeests and their self-indulgent proclamations of #bodypositivity for social clout, Buzzfeed profiles, and endorsement deals so you don’t have to. It’s my job, after all, a sacrifice I am happy to make for you people, even if I need a good shower after the deluge of septic propaganda.
