It’s the latest thing from Great Britain:

An advertising campaign in the UK began using automated number plate recognition (ANPR) cameras to identify passing vehicles and create personalized advertisements. The motor oil giant Castrol UK Limited yesterday activated a set of five electronic billboards in London that flash an image of the exact type of Castrol-brand motor oil appropriate for the nearest vehicle.

I can’t be the only one creeped out by this. It was cute/creepy in “Minority Report” when the advertisements tailored themselves to passersby, based on retinal scans. But in real life? Not so cute.