They don’t call him Nanny Bloomberg for nothing.
Mayor Bloomberg is pushing hospitals to hide their baby formula behind locked doors so more new mothers will breast-feed.
Starting Sept. 3, the city will keep tabs on the number of bottles that participating hospitals stock and use — the most restrictive pro-breast-milk program in the nation.
Under the city Health Department’s voluntary Latch On NYC initiative, 27 of the city’s 40 hospitals have also agreed to give up swag bags sporting formula-company logos, toss out formula-branded tchotchkes like lanyards and mugs, and document a medical reason for every bottle that a newborn receives.
Should new mothers in New York be creeped out that the mayor is thinking so much about their breasts that he’ll have hospitals hide baby formula from them?
Under Latch On NYC, new mothers who want formula won’t be denied it, but hospitals will keep infant formula in out-of-the-way secure storerooms or in locked boxes like those used to dispense and track medications.
With each bottle a mother requests and receives, she’ll also get a talking-to. Staffers will explain why she should offer the breast instead.
Predictable outcome of the “hide the formula” policy: Women will stop going to the hospitals to get formula, and will end up getting less contact with doctors. Like Bloomberg’s rant about police going on strike to promote gun control, this policy is likely to be counterproductive to his goals.