Dead trees keep falling as Time Magazine joins the LAT and the NYT in laying off personnel:
NEW YORK (AdAge.com) — Time Inc. today slashed 105 employees from its rolls, including longtime company heavyweights such as Jack Haire, exec VP in charge ofcorporate ad sales; Richard Atkinson, exec VP in charge of the news and information group; Eileen Naughton, president, Time magazine; David Kieselstein, president, the parenting group; Fred Poust, who ran corporate ad sales under Mr. Haire; and Steve Buerger, who also worked in corporate sales.
My last offer to reup TIME was I think 5.99 for a year’s sub. Jeez–it’s almost embarrassing. Like gawking at a traffic accident. Maybe they oughtta hire some new staff, some folks from the world, maybe, and lose the propagandists. I know that’s what I’D do, were I they.
Anyway, I’m holding out for $1.99 for a ten-year sub. Won’t be long. Then, if I ever find myself with a parakeet, I’ll have the cheapest cage-lining on the market.
ì…and lose the propagandists.î
In that case, Time magazine would have to shut down completely. Leftist propagandists dominate its editorial and journalistic ranks. Who would be left?
Window dressing, I call it.
Move along, nothing to see here.
Notice how many of the people fired have “sales” in their titles. This almost always happens: the first people to go are those responsible for sales, even if the real problem is a lousy product.
It’s much less threatening to corporate self-esteem to say “those guys didn’t know how to sell it right” than to say “nobody wants what we have anymore.”
Notice how many of the people fired have “sales” in their titles. This almost always happens: the first people to go are those responsible for sales, even if the real problem is a lousy product.
It’s much less threatening to corporate self-esteem to say “those guys didn’t know how to sell it right” than to say “nobody wants what we have anymore.”
I don’t know the reason for their problems. It could be just a general change in the market and the demographics (Internet growth, etc.).
However, I hope some of it is a result of dissatisfied consumers who no longer are willing to fork over money to them. Growing up I was an avid TIME reader, even when many other people my age were probably reading Rolling Stone and Seventeen. However, the last time I got a renewal card from them (to renew a free subscription I got through an airline frequent flyer program) I wrote on it that not only would I not be renewing but that I wouldn’t take the magazine for free even. I told them I was no longer satisfied with their journalistic product and my decision wouldn’t change until their product did. Maybe that had some effect, too.
Ahhhh! I LOVE the smell of markets at work in the morning.
I am sorry for the employees (never EVER use the term ‘workers’ except when referring to honey bees) who will be out of work. Maybe if the product had been better?
Dan Patterson
At long last. I did my part several years ago by cancelling all of my newspaper/news magazine subscriptions due to the endless stream of propaganda coming from them. But then that’s how you shut them up – you take away their revenue stream and they just fade away. Fewer anti-American, left-wing communist publications on the news stand – sounds like the right direction to me.
LOL “Ahhhh! I LOVE the smell of markets at work in the morning”
Fair enough–diss capitalism long enough, capitalism wanders off. Fleas need dogs, dogs don’t need fleas.
I agree with you the way you view the issue. It is also interesting to see different viewpoints & learn useful things in the discussion.