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Apple Going After Search?

Steve Jobs famously said of his anger at Google over Android, "They decided to compete with us. We didn't go into the search business!"

Stephen Green


June 5, 2014 - 11:00 am


While users will still look to Google when searching in their web browser, the role of search in the modern operating system is more than the browser. It can be evoked in almost any application, and global search is generally a key-press or a touch gesture away.

For Apple this means Spotlight. In the new versions of their operating systems, Google results will be removed from Spotlight and replaced with Microsoft’s Bing. Of course Apple is going to offer searches through iTunes, the App Store, Apple Maps, iBooks, and more, but the prize of web searches in Spotlight now goes to Redmond.

One of the features of OS X Yosemite due out this fall is how much Spotlight has been moved front and center — literally — and how much more power it’s been given. I’ll likely be opening up far fewer search tabs in Safari, and I suspect that’s exactly the point.


Cross-posted from Vodkapundit

Stephen Green began blogging at in early 2002, and has served as PJMedia's Denver editor since 2008. He's one of the hosts on PJTV, and one-third of PJTV's Trifecta team with Scott Ott and Bill Whittle. Steve lives with his wife and sons in the hills and woods of Monument, Colorado, where he enjoys the occasional lovely adult beverage.

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All Comments   (4)
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"replaced with Microsoft's Bing"???

Talk about sleeping with the enemy...

Jobs is now officially rolling in his grave.
39 weeks ago
39 weeks ago Link To Comment
We've always been at war with Eastasia -- Eurasia is our eternal ally!

But seriously, what threat is the husk of Microsoft to Apple now? Google truly is the threat to Apple ( and, to this tech consumer's opinion, much scarier to society than Microsoft selling a browser for free. Remember how scary that was?)
38 weeks ago
38 weeks ago Link To Comment
Good. The less of Google the better off everything else.
39 weeks ago
39 weeks ago Link To Comment
Yep. Daily, I'm amazed at how the sheep are lining up to be owned by this monster.

Even "conservatives", who ought to know better, blindly trust their lives to the liberals who run Google, secure in the "knowledge" that nothing could ever go wrong, go wrong, go wrong....

Ah, well, convenience, you know. Nothing is more important than that, right?

Well, that and entertainment, of course.

38 weeks ago
38 weeks ago Link To Comment
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