Disney Parks has announced that Nick Franklin, who held the cool title of Executive Vice President for Next Generation Experience at the company, is leaving Disney after 17 years. Franklin spearheaded the massive My Magic+ effort and has served the longest on Disney Parks Chairman Tom Staggs’ Executive Committee.
“Nick let us know that after 17 successful years with Disney, he wanted to help other companies innovate in how they provide products and services to their customers, much like he did here in leading the development of MyMagic+,” Disney spokeswoman Kim Prunty said. “We want to thank Nick for his tremendous accomplishments throughout his tenure with Disney.”
In 2009, Disney tapped Franklin, then the head of its global business and real-estate development teams, to lead a secretive project that was referred to internally as “NextGen.” That work ultimately produced MyMagic+, the many-tentacled technology project at Walt Disney World that includes a reservation system allowing visitors to book attraction times up two months before their trips and microchip-embedded wristbands that interact with sensors installed throughout the resort.
Franklin served as essentially a CEO for the MyMagic+ project, and his team grew from 35 to more than a thousand employees. The company has already hailed Franklin’s efforts as a success, despite rumors that the effort went over budget and took longer to implement than expected. Disney is looking to expand the program beyond Walt Disney World.
Although Disney executives have been hesitant to discuss MyMagic+’s financial performance, they say Disney World visitors are embracing the technology. The company’s chief financial officer, Jay Rasulo, told analysts recently that more than 75 percent of guests staying in Disney-owned hotels are now reserving ride times ahead of their trips, as are more than 25 percent of day visitors.
The company says that guests who plan more of their trip schedules in advance ultimately spend more time and money at Disney World, rather than visiting rival attractions. The project, which includes enhanced data collection, is also designed to make purchases easier and to give Disney more personal information about its guests, ultimately leading to more spending on food, souvenirs and other items.
Franklin also negotiated the deals that led to Hong Kong Disneyland and the forthcoming Shanghai Disneyland.