No joke — what you see above is the latest and goofiest razor from Gillette:
Procter & Gamble Co. is preparing to roll out its latest weapon in the fight for men’s faces—a razor featuring a swiveling ball-hinge that allows the blade to pivot and comes with a high-end price, according to marketing documents reviewed by The Wall Street Journal.
Dubbed the ProGlide FlexBall, according to the documents, the new device is aimed at winning sales in a crucial and profitable business that has come under pressure as styles have favored facial hair and men have shifted at the margins to cheaper discount options.
I reserve the right to point and laugh at anyone dragging a FlexBall across his face.
If you want a good shave, just buy an old-fashioned safety razor, a brush, and some soap. You can buy a year’s worth of safety razor blades for the price of just one of those newfangled doohickeys — and you’ll get a better shave, too.