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Get Off the Phone!

It doesn't love you... it's going to die one day... so live #IntheMoment

by
Paula Bolyard

Bio

December 17, 2013 - 1:00 pm

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If you have a phone that’s equipped with a camera, you’ve likely noticed how easy it is to lapse into observing life vicariously, through the lenses of our cameras, instead of truly savoring the moment. Afterward, we regret that we were passive observers and we didn’t fully immerse ourselves in the experience. Be honest, who hasn’t let their food get cold while they scrolled through Instagram filters or “staged” the corned beef sandwich in an attempt to share the goodness with friends and family on Facebook? Even if  you have decided to eschew participating in this Brave New World of head-nodders milling about, you will find yourself accosted on all sides by serial selfie-snappers at family events, restaurants — even at funerals!

In a new video, Buick teams up with “intertainers” Rhett and Link, asking us to take a step back to evaluate our relationships with our phones through the parody song, Get Off the Phone:

Get off the phone now!
It’s gonna be okay
There’s no need to be afraid.
It doesn’t love you
Its gonna die one day.
The government is probably
Spying on you with it anyway.

Rhett and Link’s song, and the accompanying #IntheMoment campaign, turns the camera lens back on those of us with our heads buried in our smart phones — those of us watching virtual life on four-inch monitors while the real world transpires around us — sometimes without us. In one scene, a young dad is shown missing his son’s first taste of birthday cake as he’s busy Facebooking — about his son’s birthday. This hits a little too close to home for some of us.

There’s something tangentially related to a Buick in the ad/PSA/parody (Rhett and Link drive a Buick Regal in the video), but it’s mostly a secondary, subliminal message. As we continue down this road of smart technology and on to Google glass and whatever the Silicon Valley geniuses think up next, Buick asks us to consider some boundaries going forward. Technology shapes us — the way we work, play, and relate to one another as human beings. It’s important to pause now to consider how our increased dependence on technology wreaks existential changes to our relationships and our daily lives.

Should we dial it back at this point? Is that even possible or have we crossed the technological rubicon from which there is no return?

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Recently "retired" from homeschooling, Paula is an unapologetic Christian and Constitutional conservative. Though she aligns politically with the Tea Party, she is a member of the Wayne County Republican Executive Committee. She is also a contributor at Ohio Conservative Review. Paula lives in N.E. Ohio with her husband, three dogs, and two parrots.

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Top Rated Comments   
Can we all agree that which-ever driver ran over him and left him squished there in the middle of the street is doing the rest of humanity a favor?
18 weeks ago
18 weeks ago Link To Comment
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All Comments   (6)
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I used to snap pics w/my iPhone all the time until I realized that a) my running times were slowing down because I kept stopping to snap pics and b) I was missing out on the whole moment.

OTOH, at least I was taking pics of amazing landscapes and sunrises and sunsets and wildlife, not my latest meal at Umami Burger.
18 weeks ago
18 weeks ago Link To Comment
The phones now are "smart" and the people are getting dumber.
18 weeks ago
18 weeks ago Link To Comment
Should we dial it back at this point?

Yes, we should.



Is that even possible

No, it's not.



or have we crossed the technological rubicon from which there is no return?

Yes, we have.



I say this from my vantage point of 30 years of making my living helping to make this nonsense possible. It's a bad thing, and it's not going to get better.


But what is worse, MUCH worse, is that rap has become acceptable. The ghetto culture is now dictating the larger culture, and that is a very, VERY bad thing.



18 weeks ago
18 weeks ago Link To Comment
I recently watch a boy of about twelve attempt to cross a street while looking down at his phone. He walked into the middle of the intersection and then stopped walking. He stood there for several long minutes while traffic around him ground to a halt. It's almost like a narcotic.
18 weeks ago
18 weeks ago Link To Comment
Can we all agree that which-ever driver ran over him and left him squished there in the middle of the street is doing the rest of humanity a favor?
18 weeks ago
18 weeks ago Link To Comment
It's almost like a narcotic.


Yep. It affects some people more than others, but it's not good.
18 weeks ago
18 weeks ago Link To Comment
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