Begun, the Austin burger wars have.
So California-based In-N-Out Burger thinks it can invade Texas and push the indigenous and other national burger chains aside? Is that how it works?
World famous California hamburger chain In-N-Out Burger opened a new location in Round Rock Tuesday.
As the first location in Central Texas, the new In-N-Out will allow customers a much easier way to satisfy their addiction. Larry Sherwood said he’s been hooked on In-N-Out since his first bite in the 90s
”Now I don’t have to fly to L.A. or Dallas to get my In-N-Out fix,” he said.
Karen Brewster-Clanton moved here from California and said she’s been not-so-patiently waiting for In-N-Out ever since.
“I’ve been telling my job, my boss and everybody just, ‘Get ready – you’re going to taste the best burger in town,’” Brewster said.
I don’t know about that. It’s a grandiose claim. Can In-N-Out back it up?
The Austin area is home to some of the best local and national burger chains on the planet. We have everything that everyone else has, and which won’t be discussed here — McDonald’s, Jack in the Box, etc. etc. They’re not part of the burger wars and don’t rate an honorable mention here. They exist.
But we also have Mighty Fine, which always lives up to their name. We have P. Terry’s. They’re both local. We have Braum’s with their combination ice creamery-grocery store-burger joint thing. Well, we don’t have them in Austin, but we have them in Texas. We need them in Austin. We have recent entrant Fire Oak Grill. We have Moonie’s Burger House. We have Hat Creeks, though I have to confess that I haven’t visited one of them yet. That situation will be rectified soon. We have Whataburgers everywhere, and Sonics, which are ubiquitous across Texas and stretch out to fortunate states beyond, but they’re not quite national. We have Five Guys with their beautifully messy burgers and their peanut-oil fries. We have the gourment-treated Smash Burger. And now we have In-N-Out. Let burger lovers rejoice!
I’m a burger veteran. I started enjoying Five Guys back when I lived in Baltimore. I sampled In-N-Out on a trip to PJ Media World Headquarters in Los Angeles a couple of years ago. It was the In-N-Out close to LAX, so no one can claim that I didn’t get the authentic In-N-Out experience. I did. Mighty Fine, P. Terry’s, I’ve had ‘em all. I have my opinions on all of them. I have opinions on really obscure local joints like Burger Bros in Towson, MD. Burger Bros flat out rocks, by the way. I’ve had burgers in Tokyo, on the Champs Elysee in Paris, on Guam, in Alaska, too many places to name. I might have had a burger in Baghdad.
This conflagration in Austin is going to be a major war. In-N-Out is coming into one of the most contested theaters of burger battle in the world. Austin is weird, but it’s not stupid. We have it all here. We know what we like. We know what passes muster and what doesn’t. You can’t sell a weak burger here on brand name alone. We won’t stand for it.