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Measuring Up Outlets For Indie Publishing

Who is accessible and what do they pay?

by
Sarah Hoyt

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November 30, 2013 - 7:00 am
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Selling Your Writing in 13 Weeks, Week 8

Like a beautiful mirage in the desert of publishing, for decades ebooks were cool, interesting, but never quite there.

Like a beautiful mirage in the desert of publishing, for decades ebooks were cool, interesting, but never quite there.

For a long time ebooks were sort of a mirage.

When I attended my first writers’ conference twenty years ago, the publishing world was abuzz with rumors of ebooks and how great they would be.

There were all sorts of panels which in retrospect seem rather silly about how ebooks would change the reading experience. You’d have these integrated “smart books” with lines you could click on to get more background.

Being a notoriously doubtful kind of person, I remember thinking “Uh… not unless people operate very differently from my household.”

There was no way I could lug my monitor to the bathroom or the kitchen.

Besides the whole idea of books with click through points seemed… odd.  It might be okay, I thought, for non fiction – while reading a book on, say, glass blowing, I could see the clicking on some link for “older techniques” (still, unless those excursions were brief, it would become disruptive.)  However, people were talking about “click through to find the character’s personal history” or “click through for a summary of how they got to this situation” or – more ridiculous – “click through for a map of the land” or schemata of the spaceship or…

I was greener than grass, but I was not so green that I did not know the experience of reading is following the writers’ voice and storytelling ability.  As tempting as it is, in the second and subsequent books in a series to cue in the readers who haven’t read previous books without distracting the others, my guess is that the experience would be lacking.

I must have been right.  For the next fifteen years, at conference, workshop, gathering of writers and editors, this wonderful idea of an ebook future was brought up. But, like rejuvenation or teleporting, it was a scientific development that was always in the future.

Does this mean nothing happened?  Oh, no.  Baen Books had a vibrant ebook store, and, as pagers gave way to personal organizers, people started reading on those and on other portable devices.  (At the time my own dream device was the Irex Iliad.  I was never able to afford it)

However most ebook reading devices were massively expensive, uncomfortable on the eyes, and not used unless you had some special incentive – like traveling a lot.  Baen sold comfortably to a segment of the population who liked ebooks, but most other houses – after a few abortive attempts at an ebook department – more or less ignored the whole thing.

The outlet for indie books I became aware of was Smashwords, and the quality of most books posted there, from the bizarrely off-size covers to the writing, reinforced every stereotype of the self-published author.

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Thanks for the overview, Sarah.
I started by publishing e-books at Smashwords back in the spring of 2011 and am grateful (and remain loyal to Smashwords) for the opportunity that opened for me. If not for their "meatgrinder" application and "Premium" publication status, which conveys automatic approval and distribution to other outlets, I probably never would have published elsewhere; but as a result, Barnes & Noble now accounts for a good portion of my writing revenue, and I have also successfully published to most of the other major outlets, including Kobo, with little or no trouble. The one exception is Amazon; to my knowledge, Amazon has never allowed direct publication from Smashword, though originally it appeared there was a deal in the works to make it possible. But as you point out, it is easy enough to convert word files for Kindle publication. Not only has that opened up a new worldwide market for my e-books, but it also introduced me to the possibility of publishing my work in paperback through Amazon's Create Space affiliate. I would encourage anyone publishing Kindle e-books to do the same, for despite the assertions of some, print is not dead and physical books remain a viable alternative. And due to Amazon's newly instituted option allowing authors to opt for wider distribution, I recently discovered my papeback books are now available for sale on the Barnes & Noble site as well.
Bernard Fancher
20 weeks ago
20 weeks ago Link To Comment
Oh, by "outlets for indie publishing" you meant e-publishing.
I hoped you would have reviewed companies like Lightning Source, i.e. "print to order" printers.

Are you going to talk about them ?
Thank you in advance for any answer.

20 weeks ago
20 weeks ago Link To Comment
I'd like to know about that, too, but I think the idea is now that "print is dead" as Igon said in "Ghostbusters."
20 weeks ago
20 weeks ago Link To Comment
I published my first book (backlist book) to Kindle Desktop Publishing in 2009. I do all my own covers, and all my own formatting with Sigil. I use D2D to get into iTunes and was one of their beta testers. I think they do a great job supporting the writer. Amazon is probably the best thing that ever happened to my career.
20 weeks ago
20 weeks ago Link To Comment
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