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Pimp My Hybrid?

Green vehicles are slowly infiltrating the "pimp my ride" garages — and it's a good thing.

by
Becky Graebner

Bio

August 8, 2013 - 4:00 pm
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insight

A Tricked-out Honda Insight

The Wall Street Journal had an interesting story last week:

Today, more people are choosing gas-saving, practical cars; the hybrid Toyota Motor Corp.’s 7203.TO -1.09% Prius was the best-selling car in California last year. But that doesn’t stop drivers like Mr. Redmond from trying to put a little panache into being prudent, turning eco-friendly cars into lowriders, race cars and mini-monster trucks.

They are a far cry from more traditional souped-up rides. A Smart car is nine feet shorter than some classic Chevy Impalas and has five fewer cylinders. But even mockery from old-school hot-rod drivers hasn’t fazed this new generation.

Many Prius “pimpers” have followed the lead of comedian Tommy Chong. He turned his hybrid into a black lowrider, with its body lowered to the ground, and added red and gray detailing and tinted windows in 2006. Mr. Chong, 75, who came to fame as half of the Cheech & Chong comedy duo, installed hydraulics to lift the car up and down, blacked out the taillights, and added a loud exhaust.

I don’t think it’s a secret that I am wary of “green” cars. It’s not because I don’t believe in their function, but because the barrage of green-energy initiative failures has left a bad taste in my mouth. But, that being said, I admit that, even as a “green vehicle skeptic,” I enjoyed this article. It proved me wrong regarding some aspects of car culture — and I’m okay with that.

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