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via Netflix, Facebook hook up in U.S. at last | Internet & Media – CNET News.

It was a long time coming: Netflix users in the U.S. can now reveal their viewing habits and tastes to their Facebook friends.

Netflix announced today that its U.S. members will be able to connect to Facebook and agree to share favorite TV shows and movies on Netflix. The company will be turning on the feature “over the coming days” and expects that all U.S. members will have access to the social feature by the end of the week.

“By default, sharing will only happen on Netflix,” Cameron Johnson, director of product innovation at Netflix, wrote in a blog post. “You’ll see what titles your friends have watched in a new ‘Watched by your friends’ row and what they have rated four or five stars in a new ‘Friends’ Favorites’ row. Your friends will also be able to see what you watch.”

Worried that your friends will now know you’ve got a thing for the lesser works of Sylvester Stallone or the outre offspring of the racy Russ Meyer? Netflix wants to reassure you that that doesn’t have to happen.

Read the rest at CNET