As a comic book fanboy, it always irritates me when Hollywood thinks they can improve on something that has worked for decades. Take this poster for The Amazing Spider-Man:
What logic puts a human face on The Lizard? So he looks more like a human? He’s a super-human monster in a comic book movie, for Pete’s sake! And where’s the lab coat?
I do like the international poster, though:
And I like that they went with a skinny kid. Truer to the book.
Another thing they are getting right in this one: The web-shooters look awesome!