“Republicans should be winning by acclimation for every position from dog catcher to president,” Roger L. Simon writes today in his PJM column:

But they’re  not.  And you don’t need Strother Martin to tell you why – it’s a failure to communicate.

And that’s not just the so-called establishment or the so-called Tea Party — it’s both.  Both are doing an atrocious job of taking their message to the people. The establishment remains super cautious, equivocating and boring while the Tea Party walks around pretending as if wearing a three-cornered hat and waving the Constitution (great as it is) is going to impress a culture the vast number of whom (incorrectly!) associate that Constitution with geriatric white slave holders in jodhpurs.  Also, you have to be at least as sophisticated as your high school sons and daughters.  We do live in 2014. (If you’re not, what you get is a clueless Sharron Angle losing to that hideous mafioso Harry Reid.)

Rather than dealing with these realities, both sides — establishment and Tea Party — spend their time aiming fusillades at each other. How infantile and suicidal.

Yes, the media and Hollywood and the academy are against us and millions of Americans are on the dole (therefore bought)… blablabla.  But the facts remain — at public relations, the right sucks.  The proof is, again, that on almost every issue — with the possible exception of same-sex marriage, and in that instance the GOP libertarian wing is an asset — the right has not just the upper hand, but the wildly superior upper hand with the public.  Liberal ideology is not only dead, it’s decomposed.  Nevertheless, even though Republicans have a good possibility with the Senate (they should have every seat), Hillary seems poised for the White House.

Time to wake up, n’est-ce pas?  But how to do it?

Exactly like this:

“The first goal of every novice candidate is to make an impression on voters,” Allahpundit writes at Hot Air. Watch this spot from Monica Wehby, via the Examiner, and tell me how she did:”

She’s running uphill as a Republican in Oregon but she’s got a few things working for her. One: It’s hard to follow ye olde “war on women” playbook against a candidate like this, especially after watching this ad. Two: Wehby’s a centrist on some issues, including abortion, which might help her play better in a blue state. Three: Her first ad (which you’ll also find below) was a critique of ObamaCare, which sounds risky in a Democratic stronghold until you remember that Oregon’s O-Care exchange was a flaming bag of shinola even more so than Healthcare.gov was. If there’s any state in the country where centrist Democrats might be willing to cast a protest vote against ObamaCare — especially for a doctor — it’s Oregon.

For the right candidate, that’s an absolutely brilliant template for an ad. More — and faster, please.