Pat Archbold of the National Catholic Register has perhaps the best take on Duck Dynasty and the asymmetric blowback that A&E has created for itself:
This is what happened. The whole idea of the show was to parade these nouveau riche Christian hillbillies around so that we could laugh at them. “Look at them,” we were supposed to say. “Look how backward they are! Look what they believe! Can you believe they really live this way and believe this stuff? See how they don’t fit in? HAHAHA”
When the producers saw the way the show was shaping up, different than they envisioned it, they tried to change course. They tried to get the Robertson’s to tone down their Christianity, but to their eternal credit they refused. They tried to add fake cussin’ to the show by inserting bleeps where no cussword was uttered. At best, they wanted to make the Robertson’s look like crass buffoons. At worst they wanted them to look like hypocrites.
They desperately wanted us to laugh at the Robertsons. Instead, we loved them.
A&E wanted us to point fingers at them and laugh at them. But something else happened entirely. Millions upon millions of people tuned in, not to laugh at them, but to laugh with them.
“It will be interesting to see whether A&E likes the money more than they hate the Christianity. I wouldn’t be surprised if the hate wins,” Archbold concludes. If so, it will be the very definition of a Pyrrhic victory for A&E, an increasingly Ancient and Extraneous network if it’s without the number one show it was lucky enough to stumble into in the first place.
Related thoughts from Roger L. Simon on “The PC Lynching of Phil Robertson.”