Law firm’s edgy ads make the point that men often get the shaft in family court:
VIRGINIA BEACH, Va. (WAVY) – A Virginia Beach attorney is using an over-the-top advertising campaign to highlight a serious problem – the bias some men experience in family court.
The Firm for Men’s new commercial shows a man cheering about his divorce and his new “hot girlfriend.” It’s one of many new advertisements the law firm just began using to get men’s attention. They also plan to post a billboard that reads: “Just because she gave birth doesn’t make her the better parent.”
“We feel it shows men in a positive light, and it shows that life isn’t over because of divorce,” said attorney Jason Swango. “The ads say ‘we’re here for you, but you can also have a good ending.’”
The Firm for Men only represents men in divorce, custody cases, or family court battles — battles Swango says men historically don’t win.
“Men absolutely have the deck set against them, absolutely,” Swango said. “That’s why we are trying to bring awareness.”
Swango believes women fare better in court, especially in cases involving children.
“To be honest, why should the woman get everything?” said Swango. “She shouldn’t. It wasn’t built that way when she got married. Why should it be built that way when they divorced?”
I was watching the Suze Orman show the other day and it seemed like every other call was a woman trying to get her husband’s pension, bank account or other cash with willing partner Suze trying to tell her how. This ad is not “over the top, ” it sounds pretty accurate to me.