As part of a shopping promotion, Bangkok shopping mall Central Festival unveiled billboards and ads to mark the Chinese New Year. The ad featured a white woman pulling one of her eyes. The text read, “Good to be Chinese.” Understandably, people got upset.
The company that owns the shopping malls, Central Pattana, pulled the ads and issued an apology: “We are extremely sorry for the lack of judgement in this issue as we did not realize that the gesture of the model in the advertisement would be offensive to the Chinese communities.”
I’m not even sure what the billboard was supposed to be saying or who it was supposed to be enticing, much less how it got approved.