My response? Well, I used to be an Absolut drinker, but Ketel One tastes just fine, thankyouverymuch.
UPDATE: Lileks adds, usefully, “Idiots.” And this:
I’m looking forward to Absolut Palestine, Absout Russia, Absolute China (Tibet AND Taiwan) and, as some wag noted on the La Times site, Absolut Germany.
Does Absolut have absolutely no idea how much money I’ve put into their coffers over the years?