02-16-2018 12:28:03 PM -0800
01-23-2018 09:55:12 AM -0800
01-18-2018 11:02:22 AM -0800
01-09-2018 01:54:15 PM -0800
12-22-2017 09:40:32 AM -0800
It looks like you've previously blocked notifications. If you'd like to receive them, please update your browser permissions.
Desktop Notifications are  | 
Get instant alerts on your desktop.
Turn on desktop notifications?
Remind me later.


Stretch, grab a late afternoon cup of caffeine and get caught up on the most important news of the day with our Coffee Break newsletter. These are the stories that will fill you in on the world that's spinning outside of your office window - at the moment that you get a chance to take a breath.
Sign up now to save time and stay informed!

Rachel Maddow's Ratings Tank After 'Trump Tax' Faceplant

MSNBC darling Rachel Maddow saw her ratings plummet after her much-hyped reveal of President Trump's tax forms last week turned out to be a colossal nothingburger.

Over 4 million people watched the episode, making it the most popular show on cable Tuesday night. Alas, for MSNBC, the viewers who tuned in didn't stick around.

The night after Maddow's embarrassing faceplant, her ratings dropped 36 percent.

Via Fox News Insider:

That drop was even sharper in the key demographic of 25 to 54-year-olds, the viewership of which fell 54 percent, Sandra Smith reported.

Maddow had breathlessly promoted her scoop on Twitter, and spent most of the show teasing her audience about the contents of Trump's two-page 1040 form from 2005, which everyone by now knows revealed that he paid $38 million in taxes. That's 25 percent on a $150 million income, more than former President Barack Obama, NBC parent company Comcast, and limousine socialist Bernie Sanders have paid in taxes .

 

Maddow received criticism from all sides after she and journalist David Cay Johnston revealed Trump's tax forms on national television.

Geraldo Rivera said it was Maddow's "Al Capone's Vault" moment, referencing a 1986 report in which he opened the mobster's vault live, to find little of value.

On "The O'Reilly Factor," Bill O'Reilly said Maddow's broadcast is the latest event in a "circus of ideology and cynicism" surrounding the president.