Why Pro-Trump Conservative Media Should Worry

I didn’t give up on print newspapers even when the web starting delivering all the news I needed to my laptop.

I kept buying the daily paper, tucking it under my arm and taking it everywhere I went that day. Sure, I could find it all online, but I loved the feel of the paper in my hands. It also connected me to my early days as a newspaper reporter, eager to read my colleagues’ work.

Not anymore.

Now, when I see the newspaper on our front lawn, cocooned in its pristine orange wrapper, I just keep on walking. I'll pick it up later. Maybe.

What day is recycling again?

Consider that a warning to conservative media outlets serving as Donald Trump’s de facto campaign arm. You’re destroying habits that have been in places for years. In some cases, decades.

Our behavioral tics are changing more rapidly than ever. Remember how we used to set aside time to see a favorite show? Now, we watch what we watch, when we wanna watch it, with no patience for any other way.

This phenomenon extends to news-consumption habits. There are always more places to click, listen or absorb the headlines, particularly from right-leaning outlets. A habit change can be simply changing a bookmark on your web browser.

For roughly 25 years if I was near a radio from noon to 3 p.m. I turned on "The Rush Limbaugh Show." I first heard Limbaugh through my dad. We’d sit in the car together, wolfing down Sabrett hot dogs and listening to “talent … on loan … from Gawd.”

I was hooked. Like father, like son.

As I got older, listening to Limbaugh became instinctual. It was like walking into a darkened room and reaching for the light switch.

No more.